Navigating B2B Tech Brand Positioning In A Saturated Market
“Navigating brand positioning in the saturated B2B tech market demands a strategic approach that cuts through the noise. Companies must not only articulate a clear and compelling value proposition but...
MoreWhat to do when dealing with a crisis
Businesses big and small will, at some point, have to address a situation that requires a response to address a negative situation. A crisis. But often, there’s no plan in...
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Media Training: How to be successful
Your PR rep has just secured a great interview with a national cable show. The booking producer was pitched on the latest messaging about your company’s new electric vehicle and...
MoreSocial Media – The Ins and Outs of Doing it Right
We are living in a digital era. Social media is everywhere and there is no escaping it. Through our smartphones and smartwatches… we connect with others, we get news, we...
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What you can do to maximize your chances of coverage – the power is in your hands
When we onboard a new client at Smart Connections PR, we typically have an orientation call or two or three… to discuss client expectations, needed collateral, executive engagement and more....
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