B2B tech thought leadership – key principles for success
“In B2B tech, thought leadership means showing up with authenticity, offering insights that solve problems, spark ideas, and drive action. Positioning a client as a thought leader in their industry...
MoreNavigating B2B Tech Brand Positioning In A Saturated Market
“Navigating brand positioning in the saturated B2B tech market demands a strategic approach that cuts through the noise. Companies must not only articulate a clear and compelling value proposition but...
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What to do when dealing with a crisis
Businesses big and small will, at some point, have to address a situation that requires a response to address a negative situation. A crisis. But often, there’s no plan in...
MoreMedia Training: How to be successful
Your PR rep has just secured a great interview with a national cable show. The booking producer was pitched on the latest messaging about your company’s new electric vehicle and...
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Social Media – The Ins and Outs of Doing it Right
We are living in a digital era. Social media is everywhere and there is no escaping it. Through our smartphones and smartwatches… we connect with others, we get news, we...
MoreWhat you can do to maximize your chances of coverage – the power is in your hands
When we onboard a new client at Smart Connections PR, we typically have an orientation call or two or three… to discuss client expectations, needed collateral, executive engagement and more....
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