PR for Cybersecurity Companies
Cybersecurity is a must have for any business.
Smart Connections PR’s cybersecurity clients are constantly in search of the “next big thing.” It’s in the nature of what they do. With the ever-evolving threats of ransomware and malware, leading cybersecurity vendors must stay on top of the industry’s latest changes, developments, and threats, being ever-vigilant and prepared to respond. We help our clients communicate their value frequently and authoritatively. The cybersecurity media landscape is comprised of sound bites, well-informed opinions, and data-driven insights. We ensure our clients are providing that knowledge to their target audiences.
Investing in the right cybersecurity PR agency can shape positive brand perception, make brand marketing strategic, and set businesses apart even in a saturated space like cybersecurity.
Crisis Communications
We craft comprehensive rapid response plans that enable businesses to respond to cybersecurity incidents or unexpected crises promptly. Such transparent and proactive communication of potential threats, up-to-date status, projected impact, and risk mitigation strategies keeps clients in the loop and assuages any fears or trepidations. Constant communication also helps rebuild trust and minimize reputational damage. By keeping all stakeholders in the loop and sharing disaster mitigation strategies, you can retain a solid public image as a cybersecurity leader - even in the face of adversity.
Crisis CommsThought Leadership Campaigns
We position key business executives within client organizations as established cybersecurity experts. To enable this goal of presenting the individual as a source of authority, we work towards pitching, promoting, and pushing content like op-eds, blog posts, articles, guest posts, to earn credibility. We also help with content creation and marketing of such assets. The blend of industry-specific insights, market-led opinions, unique perspectives, and vivid storytelling packages our client as the go-to resource for all things related to cybersecurity.
Media Relations & Coverage
Cybersecurity is on the forefront of everyone's mind today. Bad actors and ransomware are a part of everyday life for today's enterprise. We've worked with the cybersecurity media for decades, positioning our clients for informed comment, to discuss product updates and in newsjacking opportunities to comment on the latest threats. Smart Connections PR's cybersecurity offerings place our clients in front of the leading journalists in the sector.
Media RelationsContent creation
We assist our clients in connecting with the cybersecurity community through our content creation services. We help businesses plan their content calendars to elevate their brand voice and become domain leaders. From thought-provoking blogs to updates on the latest in the cybersecurity world, we ensure our clients are seen and heard via various content formats. Smart Connections PR will help you gain credibility, demonstrate expertise, and address security-related concerns for the world to see.
Content writing
An effective cybersecurity PR plan requires building authority, and cultivating trust. What sets it apart from regular PR activities is that a lot is at stake for cybersecurity organizations if anything turns awry. As a leading cybersecurity PR agency, we understand what it takes for businesses to differentiate themselves from competitors.
Case studies
The Smart Connections PR team brought SimpliVity out of stealth mode in 2012. Smart Connections rolled out a PR program with short notice and was able to connect us to the media and analysts we needed to know, and the high-level coverage followed. I appreciate Smart Connections’ efforts in helping make SimpliVity synonymous with the term hyperconverged.
Smart Connections PR was instrumental in getting Bamboo System’s name out there, developing relationships with important reporters and generating a tremendous amount of coverage in a very short period of time. Through their work the company earned a number of prestigious awards, all of which raised our profile substantially
We’re here to redefine the cybersecurity PR. Whether it is lending credibility to CISO or running trust-building campaigns, we know how to get to the heart of digital security. We don’t just manage PR for cybersecurity companies; we engineer brands, architect reputations, and make your voice matter.
Frequently Asked Questions
Why should we work with Smart Connections PR?
Partnering with Smart Connections PR grants the following competitive advantage:
- Proven Track Record: Our company is built on the foundation of consistent success.
- Personal Approach: Enjoy personalized services and boutique services to match business requirements.
- International Reach: We operate globally through the GlobalCom PR Network to offer widespread publicity.
What to expect from Smart Connections cybersecurity PR in terms of cost?
We offer value-for-money services as we curate every campaign to match specific client needs, industry nuances, and business aspirations. Based on these factors, we arrive at a mutually agreeable compensation. Contact us for a personalized quote.
How long until we start to see results?
We won’t mislead you with guaranteed results within X number of days. The efficacy and impact of our campaign varies on a case-to-case basis depending on the budget, campaign breadth, targeted channels, PR strategies, performance metrics, and countries.
Can you help with corporate reputation management?
Our cybersecurity PR and marketing experts help forge your brand or improve its public image. From PR damage control to authority-building campaigns, we are the cybersecurity PR agency to express your mastery of digital security.
Learn more about our crisis comms expertise.
