The Architects of Your Brand
At Smart Connections PR, we understand that the construction industry requires more than mere visibility. For this reason, our construction PR agency focuses on a blend of innovation, integration of approaches, intelligent strategies, and unwavering commitment to project excellence.
Whether you’re looking to establish a brand or manage media relations, whether you wish to perform community outreach or get on good terms with your investors, our public relations services for construction companies are specially curated to match your needs.
We believe that PR for construction is more than just crafting campaigns; it is about forging partnerships based on trust, transparency, and mutual benefit. We help construction companies weave this story and build immersive brand experiences.
Media & Stakeholder Relations
Building a positive public brand image hinges on nurturing relations with stakeholders and media outlets. Our agency engages key industry media to boost brand visibility through press releases, story pitches, and interviews. We assist construction firms in fostering positive rapport with local authorities, regulatory bodies, and community groups to address concerns and garner support effectively.
Media RelationsCrises & Reputation Management
Reputation management is fundamental in construction PR, aimed at enhancing credibility and trust. Our agency employs strategic communication tactics to monitor public sentiments across online platforms and media channels. By addressing negative publicity and proactively managing crises, we highlight achievements to build a positive brand identity that aligns with your company's values and objectives, fostering resilience and trust within the construction industry.
Crisis Communications
Social Media Handling
In the contemporary digital landscape, platforms like Linkedin and Twitter can play a pivotal role for construction firms seeking to amplify brand messaging and engage with target audiences. We specialize in crafting compelling content tailored to achieve specific PR objectives. Our services encompass showcasing project milestones, fostering online communities, and managing feedback effectively. We also monitor performance metrics, identify trends, and optimize strategies for measurable outcomes.
B2B Social Media ManagementBrand Positioning
Brand positioning services are suited for newly launched construction companies that ready to set foot in the industry. We employ a strategic approach to carving a unique brand identity for clients, making it distinct from competitors. At the same time, we highlight the unique value proposition your company has to offer within the construction space. To do this, we employ techniques like competitor analysis and market research, as well as create strategic messaging, visual identity, and storytelling to build a connection with the target audiences.
Once the research results are well-documented and the plan takes shape, we develop a sound strategy together with your team in order to effectively promote and publicize key messages using the right channels and across various touchpoints, to help companies reach their audiences and maintain a competitive advantage.
With over 20 years of experience, our boutique construction PR agency excels at crafting compelling narratives that position brands as industry leaders. We consistently deliver impressive results, punching well above our weight. Through strategic storytelling and comms, we help our clients build and maintain strong reputations in the competitive construction sector.
Case studies
When we launched CloudCasa, our new Kubernetes backup service, Smart Connections PR got us in front of the key industry analysts and media outlets resulting in great initial and continuing coverage. Smart Connections PR continues to get us great thought leadership, quote and award opportunities along with helping us execute on them and providing needed advice to our marketing and executive teams.
The Smart Connections PR team brought SimpliVity out of stealth mode in 2012. Smart Connections rolled out a PR program with short notice and was able to connect us to the media and analysts we needed to know, and the high-level coverage followed. I appreciate Smart Connections’ efforts in helping make SimpliVity synonymous with the term hyperconverged.
Smart Connections PR was instrumental in getting Bamboo System’s name out there, developing relationships with important reporters and generating a tremendous amount of coverage in a very short period of time. Through their work the company earned a number of prestigious awards, all of which raised our profile substantially
As a premier construction PR agency, our objective is to empower construction firms to seize opportunities and leave an indelible mark in the built environment. We carve bespoke paths for our clients to achieve their goals and taste success. We want their legacy to stand the test of time, just as their creations would.
Frequently Asked Questions
Why choosing Smart Connections PR?
Smart Connections PR offers construction businesses a distinct advantage that can be summarized below:
- Demonstrated Success: Our track record of consistent and tangible success speaks for itself.
- Tailored Solutions: Experience customized PR strategies that align closely with your business needs.
- Global Reach: Tapping into the GlobalCom PR Network allows us to extend our reach and deliver widespread exposure.
What can you expect from from our construction PR services?
Our services for construction companies entail some or all of the following activities:
- Enhanced brand visibility within the construction industry
- Project promotion and trust-building
- Reputation management and risk mitigation
- Lead generation for a healthy sales pipeline
- Compliance with regulatory and industry norms
- Community and stakeholder engagement
- Content ideation and development
- Social media campaigns
- Media training courses for executives and spokespeople
- Digital PR strategy development
- SEM and SEM campaigns consulting
This is not an exhaustive list by any means.
How long until we start to see results?
We won’t mislead you with guaranteed results within X number of days, that’s not how we work. Each PR campaign is influenced by the budget, campaign breadth, targeted channels & countries, target audience, and more.
