News

Navigating B2B Tech Brand Positioning In A Saturated Market

“Navigating brand positioning in the saturated B2B tech market demands a strategic approach that cuts through the noise. Companies must not only articulate a clear and compelling value proposition but...

Eve Miller joining Smart Connections PR as new Account Executive

My name is Eve Miller, and I am excited to introduce myself as a new Account Executive at Smart Connections PR. With over two years of experience in public relations,...

The Crucial Role Of PR For Cloud Data Storage Providers

“Cloud data storage providers have strong challenges to contend with in order to succeed in this rapidly evolving sector. From high competition to trust & privacy factors, providers must have...

The Importance of Media Relations in B2B Tech

“Our experience in the B2B tech space has highlighted just how critical media relations are for tech companies, regardless of size. In a fast-paced, competitive market with complex products, success...

A new intern for the summer

Hello! My name is Reese Skaggs and I’m the new intern here at Smart Connections PR. I recently completed my junior year at West Virginia Wesleyan College (WVWC) where I...

What to do when dealing with a crisis

Businesses big and small will, at some point, have to address a situation that requires a response to address a negative situation. A crisis. But often, there’s no plan in...

Media Training: How to be successful

Your PR rep has just secured a great interview with a national cable show. The booking producer was pitched on the latest messaging about your company’s new electric vehicle and...

Mark Edwards joining Smart Connections PR as Account Director

As we enter our 12th year in business, we are pleased to announce we are adding to Smart Connections PR’s service offerings for current and future clients. Also, we have...

PR Summit in Tokyo, Japan

Dina and I recently returned from a week in Tokyo, Japan attending the GlobalCom PR Summit. GlobalCom is a network that Smart Connections PR belongs to and is an alliance...

Social Media – The Ins and Outs of Doing it Right

We are living in a digital era. Social media is everywhere and there is no escaping it. Through our smartphones and smartwatches… we connect with others, we get news, we...

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