Analyst Relations can play a critical role in B2B Tech PR campaigns
“In today’s fast evolving B2B tech space, analyst relations are more critical than ever. With tech buyers demanding innovation, cost efficiency, and growth, analyst relations are vital for any successful...
MoreSatellite Media Tours: A Viable PR Tactic for Client Success
PR agencies, including this one, exist for one main reason – to secure clients media results. But not every client has the same needs. For some, interviews with trade publications...
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B2B tech thought leadership – key principles for success
“In B2B tech, thought leadership means showing up with authenticity, offering insights that solve problems, spark ideas, and drive action. Positioning a client as a thought leader in their industry...
MoreNavigating B2B Tech Brand Positioning In A Saturated Market
“Navigating brand positioning in the saturated B2B tech market demands a strategic approach that cuts through the noise. Companies must not only articulate a clear and compelling value proposition but...
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Eve Miller joining Smart Connections PR as new Account Executive
My name is Eve Miller, and I am excited to introduce myself as a new Account Executive at Smart Connections PR. With over two years of experience in public relations,...
MoreThe Crucial Role Of PR For Cloud Data Storage Providers
“Cloud data storage providers have strong challenges to contend with in order to succeed in this rapidly evolving sector. From high competition to trust & privacy factors, providers must have...
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The Importance of Media Relations in B2B Tech
“Our experience in the B2B tech space has highlighted just how critical media relations are for tech companies, regardless of size. In a fast-paced, competitive market with complex products, success...
MoreA new intern for the summer
Hello! My name is Reese Skaggs and I’m the new intern here at Smart Connections PR. I recently completed my junior year at West Virginia Wesleyan College (WVWC) where I...
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What to do when dealing with a crisis
Businesses big and small will, at some point, have to address a situation that requires a response to address a negative situation. A crisis. But often, there’s no plan in...
MoreMedia Training: How to be successful
Your PR rep has just secured a great interview with a national cable show. The booking producer was pitched on the latest messaging about your company’s new electric vehicle and...
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