Intro
BitDam was a pioneer in cyber defense, securing enterprise email, cloud drives and other collaboration tools from ransomware, malware, and phishing. Smart Connections PR provided support for the company’s US and UK PR, media relations, influencer outreach, and thought leadership opportunities. The focus concentrated on raising the company profile with all stakeholders. The company had an exit strategy that Smart Connections PR was hired to execute on this plan and BitDam was acquired by Datto in 2021.
Challenge
Smart Connections PR embarked on an aggressive strategy to showcase how the City of Las Vegas selected BitDam’s Advanced Threat Protection solution to protecting its organization from cyber-attacks. With 95% of content-borne cyber-attacks being delivered via sharing and collaboration, the City of Las Vegas adopted BitDam’s technology, to ensure the organization remained secure.
Additionally Smart Connections PR established relationships for BitDam with industry analysts. Regular briefings were scheduled on new messaging, news announcements and launches. Smart Connections PR worked with Gartner to acquaint the research firm on BitDam’s innovation and value proposition. BitDam was later named to the cybersecurity Magic Quadrant that year. BitDam also earned the 2019 Europe Technology Leadership Award from Frost and Sullivan that year.
Results
Utilized different PR forums and tactics to create awareness, interest, and momentum. Global coverage received, including in Govtech, Intelligent CISO and IT Pro Today.
