About Smart Connections PR

With over 25 years in the PR industry, Joanne drives client media relations initiatives with unparalleled success.

As Partner of Smart Connections PR, Jo has not taken her foot off the gas since the company’s inception in early 2013. She oversees SCPR’s strategic focus across client and business development. Her vision of excellence can be seen in all that SCPR delivers – planning out strategy, always getting the interview, with results on time and as promised.

Jo’s coverage resume epitomizes client service excellence. Her expertise regularly brings SCPR’s clients in touch with esteemed trade, business and financial publications. Jo has particular experience in working closely with and providing corporate PR counsel to chief executive officers, resulting in regular coverage with top-tier media.

Previously a managing director of a PR agency, Joanne is keenly aware of how to leverage the full resources of the agency on the clients’ behalf. From developing campaigns for large corporate IT clients, start-ups navigating their first ventures, to small-business owners and professional authors, Jo’s PR experience is deep and nuanced.

A native of the UK, Joanne has lived in the United States for the past 25 years with her husband and two sons.

Dina has over 30 years of experience in media and communications – as both a journalist and a public relations professional. She and Joanne have worked together in PR since 1999 and Dina has fond memories of Y2K and its less than catastrophic outcome. She believes being a boutique PR agency is the 'secret sauce' that helps Smart Connections PR engage and quickly produce results for its clients.

Times have changed and PR moves faster than it ever has before. Dina oversees Smart Connections PR’s account teams to ensure client news is turned into actionable items for media and analysts. Dina is the chief content creator at Smart Connections PR and spearheads thought leadership article creation, award and speaking opportunity initiatives, and ensures clients receive the accolades of which they are worthy. She creates impactful social media campaigns and has been known to write an irreverent hashtag or two.

Dina spent a decade in radio broadcasting where she enjoyed stints as an Associated Press award winning news director, talk show host, and alternative rock disc jockey in the Providence, RI metro market.

Dina holds a Bachelor of Arts degree in Journalism, and a Master of Arts degree in Communication Studies, both from The University of Rhode Island.